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HUD isn't necessarily looking for those kinds of cases anymore. A case has to be pretty large before the government is going to get excited about it in this day and age. And certainly there are some general areas that, which is why we're talking about this today to avoid.

But I don't think the average marketing department of a housing management company needs to lose a lot of sleep over being so afraid of Fair Housing violations.

I love it. That resonated with me. I think it really provides a balanced approach to our audience to really, again, not to ignore. These comments are not all right, well, now we can have a free for all with your advertising. No, no, not [inaudible ].. Jonathan Saar: No, not saying that, no, it's not a free for all.

However, it does provide some excellent context for what you can do, which leads to. Let's talk about Facebook for a minute, that particular case and build that into the overall what we're seeing out there. I have a few thoughts. I review property management, social media channels, daily. They're in my feed, on Instagram, on Facebook, on Twitter. Over 10 years ago, I made this statement and I'm still making the statement today. Your pool is beautiful. There's been no doubt about it.

There's no doubt about it. Jonathan Saar: It's a great pool, it's a great view. Here we are right now Kathi, with in the current climate even more limited opportunities for in-person interactions with our communities. The in-person tour right now is more challenging. Virtual tours are really, really taking off. They were already have been in place for some time more property management companies are jumping on board.

This is the time even in this conversation, property management companies are looking at more ways to showcase their communities on a virtual level. When we think about what the Facebook case is, and then what you and I were chatting about when we were preparing for this show, we've used the word balance a couple of times.

If a property management company is very consistent in their use of different situations, people from different ethnic backgrounds, people from different familial statuses in their artwork that they use. And consistently have that approach that no matter what they're doing with their media, that they are being inclusive of all of these protected categories.

Does that not provide for them a solid basis that their advertising, their marketing is in line with the Fair Housing Act. That was a very long question, what are your thoughts? Kathi Williams: I think you're very long question Jonathan, deserves a very long answer, which I am very capable of providing those really long answers. I would say that I like to take this back to where it started with Fair Housing concerns. And as with many issues, the pendulum swings too far. And what started out as the concept of let's not have pictures in your leasing offices, let's not have pictures on your websites.

Let's not have pictures in your brochures that only show white people and only show people doing active things like swimming and running and playing tennis. And that's the only pictures you have. That would be what we would say is very unbalanced in marketing to a diverse community.

That's where the concern started because that was very common, that was more often than not. And I'll give you an example. And this was many years ago, I walked into one of my client's leasing offices and they prided themselves on being a very active community. They had all kinds of social activities and outings and had their residents to the clubhouse all the time and they were very proud of that. They did a great job. And they took pictures and then they hung them in the office all around the office in the walls so that when people came in the office, they could see themselves or they could see that if they lived here, they would be part of this very fun, social, active community.

And they spent a lot of money framing those pictures. And I walked in and looked around and thought to myself, this would be a fun place to live, but everyone that lives here is white. And it seems to me like they're advertising to white people and that is the concern. If that's the concern how do we get to a more balanced approach? Well, if all your residents are white for whatever reason and we aren't assuming that if that's the case, that's because of discrimination.

Sometimes that's just because of a lot of reasons that are not illegal. If that's the case, you cannot just show pictures of your residents. You're going to have to hire some models to go be in an apartment or out on the picnic grounds and take pictures of them and put that up there too.

On your brochures you're going to have to make sure that you get pictures of residents of several races and nationalities. And that some of your pictures are of residents or again, models that are disabled.

And it doesn't have to be in every single picture that would be overwhelming obviously. Kathi Williams: But let's take a view of marketing activities again, in every area. And let's look at them over a six month or a year period. And let's just make sure that in that timeframe, we've got a diverse community that we are suggesting will want to live here in this property and that's the goal. It doesn't have to be an extreme so that you don't show any residents if you can't show one of everybody.

A black person, a white person, an Asian person, a Hispanic person, person in a wheelchair, children, old people, you don't have to get all of those folks in every picture. But why can't you have some pictures with all those folks in over a six month or a year period of time.

If you can accomplish that, then you are doing diverse marketing. And that should be the goal not to take out people from your marketing. I think a lot of people reacted to those old cases about only showing white people by taking all people out of their marketing activities. And again, that's an extreme, you really don't have to do that to still comply with law. That's awesome. Take that.

Let's pause, let that sink in for everyone listening and watching the show today. There's so many ways that we can organize things and you touched on so many different things, Kathi.

That I looked at as the marketing guy, what are some fundamentals that I have taught people to keep themselves just organized about their content marketing? There's no reason why everything that you just said cannot be put into some sort of organized format within your content project plan.

If it's a column, if it's a checklist. Individuals who receive such false information or misdirection may have no knowledge that they have been victims of discrimination. The Department of Justice has brought many cases alleging this kind of discrimination based on race or color.

In addition, the Department's Fair Housing Testing Program seeks to uncover this kind of hidden discrimination and hold those responsible accountable. Most of the mortgage lending cases brought by the Department under the Fair Housing Act and Equal Credit Opportunity Act have alleged discrimination based on race or color.

Some of the Department's cases have also alleged that municipalities and other local government entities violated the Fair Housing Act when they denied permits or zoning changes for housing developments, or relegated them to predominantly minority neighborhoods, because the prospective residents were expected to be predominantly African-Americans.

The Fair Housing Act prohibits discrimination in housing based upon religion. This prohibition covers instances of overt discrimination against members of a particular religion as well less direct actions, such as zoning ordinances designed to limit the use of private homes as a places of worship. The number of cases filed since alleging religious discrimination is small in comparison to some of the other prohibited bases, such as race or national origin.

The Act does contain a limited exception that allows non-commercial housing operated by a religious organization to reserve such housing to persons of the same religion. The Fair Housing Act makes it unlawful to discriminate in housing on the basis of sex. In recent years, the Department's focus in this area has been to challenge sexual harassment in housing.

Women, particularly those who are poor, and with limited housing options, often have little recourse but to tolerate the humiliation and degradation of sexual harassment or risk having their families and themselves removed from their homes. The Department's enforcement program is aimed at landlords who create an untenable living environment by demanding sexual favors from tenants or by creating a sexually hostile environment for them.

In this manner we seek both to obtain relief for tenants who have been treated unfairly by a landlord because of sex and also deter other potential abusers by making it clear that they cannot continue their conduct without facing repercussions. In addition, pricing discrimination in mortgage lending may also adversely affect women, particularly minority women. The Fair Housing Act prohibits discrimination based upon national origin.

Such discrimination can be based either upon the country of an individual's birth or where his or her ancestors originated. Census data indicate that the Hispanic population is the fastest growing segment of our nation's population. The Justice Department has taken enforcement action against municipal governments that have tried to reduce or limit the number of Hispanic families that may live in their communities.

We have sued lenders under both the Fair Housing Act and the Equal Credit Opportunity Act when they have imposed more stringent underwriting standards on home loans or made loans on less favorable terms for Hispanic borrowers.

The Department has also sued lenders for discrimination against Native Americans. Other areas of the country have experienced an increasing diversity of national origin groups within their populations. We have taken action against private landlords who have discriminated against such individuals. The Fair Housing Act , with some exceptions, prohibits discrimination in housing against families with children under In addition to prohibiting an outright denial of housing to families with children, the Act also prevents housing providers from imposing any special requirements or conditions on tenants with custody of children.

For example, landlords may not locate families with children in any single portion of a complex, place an unreasonable restriction on the total number of persons who may reside in a dwelling, or limit their access to recreational services provided to other tenants. The Fair Housing and Equal Opportunity Disaster Toolkit provides extensive information on emergency planning and management, and basic fair housing background and enforcement information. The Fair Lending Guide provides fair housing information as it pertains to lending and mortgages.

English Bengali Chinese Spanish. The Live Free Poster is 11 x 17 inches and uses imagery laid out in the shape of the United States to reflect the evolution of civil rights, fair housing, and the diversity we embrace today. The poster was created in partnership with the National Fair Housing Alliance. The I was Denied Housing Because I have an Assistance Animal poster communicates the need for landlords to allow assistance animals for disabled people.

The Where You Live is Your Choice poster communicates that real estate agents directing people to certain neighborhoods due to their race or national origin is illegal. Arabic English Russian. Chinese Korean Tagalog Vietnamese. English Urdu. This design is only available in Chinese. The Deaf or Hard of Hearing Discrimination poster targets the deaf or hard of hearing community.

These three anti-discrimination posters target those treated differently due to their race in a mortgage transaction, those treated differently due to their having children, and disabled people wanting to make accessibility modifications. All three posters are in a single pdf file. The This Apartment is not Available to Latinos for Rent poster highlights that discrimination is not always obvious.

The poster was created in partnership with the National Community Reinvestment Coalition. The These Apartments are not Available to Black People poster highlights that discrimination is not always obvious. The This Apartment is not Available to Asians for Rent poster highlights that discrimination is not always obvious.

The Apartment not Available for Rent to People with Kids poster highlights that discrimination is not always obvious. The Not Open to Muslims in this House poster highlights that discrimination is not always obvious.

The Familial Status poster is 16 x 20 inches or a smaller 7 x 10 inches and targets families with children. The Race Discrimination poster is 16 x 20 inches or a smaller 7 x 10 inches and targets race discrimination. The Disabled Veteran poster is 16 x 20 inches or a smaller 7 x 10 inches and targets veterans with disabilities. The Religion Discrimination poster is 16 x 20 inches or a smaller 7 x 10 inches and targets those treated differently due to their religion.

The Reasonable Accommodation poster is 16 x 20 inches or a smaller 7 x 10 inches and targets those who need a reasonable accommodation due to a disability. The Maternity Lending Discrimination poster targets women on maternity leave who are treated discriminately by lending institutions. The Discrimination Due to an Accent poster targets those who are discriminated against due to an accent.